Welcome to the Participation Brand Index

The data insights tool from Creative, Strategy and Innovation company, Iris

Keep up or get cancelled

Marketing strategies built for the broadcast age don’t work as hard as they used to. Customers are in control and every brand is one step away from rejection.

Businesses must urgently and continuously evolve to keep up with rising expectations.

Meet the Participation Brand Index. Your tool for navigating marketing success in the participation age.

Latest Participation Brand Index insights

Find out what our experts have to say

Could rising inflation make marketers ditch brand purpose?

Global
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Short read

Igniting change: why Tesla is ready for a breakthrough 2022

Global
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B2C
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Short read
Behind the scenes at Splunk's T-Shirt company spin-off

B2B sets the pace in creating Participation Brands

Global
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B2B
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Long Read
Glossier

Glossier shows how to build a Participation Brand through the power of looped conversations

UK USA
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B2C
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Long Read
man in mountains

Boomers, Millennials & The Eco-Intention-Action Gap

Global
|
B2C
|
Long Read

The Study

The study explores the performance of 150 brands across B2B and B2C in the US, Europe and Asia against 25 different levers of Participation – and the impact each of these have in driving brand and business results.

Immerse yourself in the findings with our interactive tool.

Tableau Chart

Kickstart your participation brand

Get in touch to arrange a Participation Brand Index workshop, tailored to your business’s needs.