Welcome to the Participation Brand Index

The data insights tool from Creative, Strategy and Innovation company, Iris

Keep up or get cancelled

Over the past decade, we have used this tool to prove the relationship between Participation and commercial impact. 


Tapping into a global network of over 25,000 consumers, the research covers 200 brands from FMCG through to automotive – big famous ones, but also smaller more agile brands who are pioneering a more participative approach to marketing. 


Brands are scored against 5 core pillars of Participation, from ‘experience innovating’ through to ‘people power’. The study proves that when brands harness the power of people, culture and experience, commercial results follow at every stage of the funnel. 


Latest Participation Brand Index insights

Find out what our experts have to say

The Study

The study explores the performance of 150 brands across B2B and B2C in the US, Europe and Asia against 25 different levers of Participation – and the impact each of these have in driving brand and business results.

Immerse yourself in the findings with our interactive tool.

Tableau Chart

Kickstart your participation brand

Get in touch to arrange a Participation Brand Index workshop, tailored to your business’s needs.