The data insights tool from Creative, Strategy and Innovation company, Iris
Over the past decade, we have used this tool to prove the relationship between Participation and commercial impact.
Tapping into a global network of over 25,000 consumers, the research covers 200 brands from FMCG through to automotive – big famous ones, but also smaller more agile brands who are pioneering a more participative approach to marketing.
Brands are scored against 5 core pillars of Participation, from ‘experience innovating’ through to ‘people power’. The study proves that when brands harness the power of people, culture and experience, commercial results follow at every stage of the funnel.
