The Participation Brand Index is the world’s biggest global study on consumer involvement.

If you’d like to understand what the findings could mean for your brand, get in touch to arrange a workshop: enquiries@iris-worldwide.com

This three-part session will leverage insights from the Participation Brand Index study and cover;

1. Principles of participation and key insights from the Participation Brand Index.

2. Category review to identify challenge and opportunity areas for your brand.

3. Ideate new opportunities to drive consumer involvement across the 5 pillars of participation.

Attendees will leave the session with insight into modern brand building tactics for engaging hyperconnected consumers, and having identified a series of strategic initiatives for further development.

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