The shared values that once grounded the US continue to erode
Hope was the rallying cry for a new and prosperous America, but hope has given way to an increasing sense of anxiety and frustration around a growing number of challenges facing the nation.
This new reality impacts every aspect of society including how brands can and should engage with their audience. As a result, participation in a meaningful manner has never been more difficult to get right. The brands up to the challenge consistently demonstrate a sincere understanding of who they are and how to engage their followers.
When you dive into the study it starts to become clear what it takes to win. The brands on top are finding ways to bring hope and joy to an exhausted consumer yearning for a little positivity in their lives.