Thailand A country of
contradictions

A country of contradictions

Rich in culture, tradition and religion, but also embracing modernity, Thailand is a country full of contradictions. Within this backdrop we’re interested in how Thais are embracing participation.

The study has helped us understand not only the importance of socially-beneficial talking points for brands, but also which age group best responds to Participation Brands in Thailand… and the answer is all age groups – the only country in the study where Participation is ageless.

Have a browse through the stories to see which brand Thais are in love with, how alcohol brands are overcoming strict legislation to drive preference, and to see how FMCG brands can drive a higher premium than their competitors.