iris is a diverse, thriving, creative innovation network of over 1,000 people in 13 offices, working with many of the most progressive and successful businesses in the world.
We believe that in the era of Participation, brands have the potential to leap the tracks from being just another credible option, to becoming a vital participant in people’s lives.
But we wanted to prove it. So we put some of our 100 strategists around the globe to work to try to understand the potential return on involvement, what methods are the most effective and who’s doing it best.
This study explores how, through the right combination of purpose, provocation, innovation and culture-shaping, brands can harness the power of involvement and thrive in this new era.
See more of our work on iris-worldwide.com, or contact any one of our global team:
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